So far there hasn’t been many ads for the Apple TV if any actually exist.
This shows that the Apple TV isn’t a lead generator of revenue however, the 4K Apple TV release, as mentioned previously, marks the first update to Apple’s TV product line.
The Apple TV is reported in a bundle along with iPods, the Apple Watch, and other software services Apple offers. About 11 years later the 4K Apple TV is finally expected to be released on September 22, 2017. Therefore, Apple is actively working to increase the sales of the Apple Watch and may one day repost sales of the Watch as an individual revenue generator.Īpple TV: The Apple TV was first released in September, 2006. This tells me that Apple is looking for alternate avenues to promote the Apple Watch.
Additionally, the Apple has conducted a joint venture with Nike, in order to release the Apple Watch Series 3 Nike +. The Apple Watch has only seen about 3-4 updates, which is comparatively low. With the release of the first Apple Watch in April of 2015, the Apple watch is relatively new. It seems Apple has made the strategic decision to harvest this offer in order to increase cash flow, and minimize financial and sales allocations to it.Īpple Watch: Sales generated by the Apple Watch are reported in the same bundle as the iPod however, unlike the iPod, the Apple Watch is in the growth stage of the product life cycle. However, the iPod is not in the decline stage of the product lifecycle and is slowly dying out. The iPod was once reported individually as it was, at one point, a top seller for Apple. Instead, the iPod is bundled in with Apple Inc.’s other services and products.
Additionally, Apple no longer reports iPod sales as an individual revenue generator. The iPod Touch is currently the only iPod available on Apple Inc.’s website. IPods: Apple released the very first iPod in October of 2001 and it sold 125,000 units.1 The number of units sold began to grow every year with new updates and heavy amounts of Research and Development (R&D).2 The iPods last hardware update or modified offer was in July 20153 and in July 2017 Apple cut the price of the iPod Touch. A strong indication of this is Apple’s need to modify the offer for their consumers and the large quantity that has been pushed out since 2010. The iPad has far less updates than the iPhone however, it is believed to be in the maturity-saturation stage of the product lifecycle along with the iPhone. The latest release of the iPad took place in 2017 with the title iPad Pro. During the iPads 1st quarter it sold a whopping 3.27 million units (Shown in Chart 1-2) and has continued to grow in sales accompanied by the far and in-between miss in projected sales. A light, and portably convenient version of a laptop, that allows users access to the internet, their favorite apps, and more. IPad: 3 Years after the release of the iPhone (2007) came the iPad in the 3rd quarter of 2010. This strategy is preventing the iPhone from reaching the decline stage of the product life cycle although Tim Cook’s updates (the most recent updates) have been questionable. Apple has been successful by implementing the modify offer strategy and with it have created about 16 updates and counting. Additionally, Apple continues to modify the offering for the iPhone. This is one of Apple Inc.’s top sellers in the product mix – so much so that revenue generated from the iPhone is reported independently from other products, which are calculated as a bundle. However, there doesn’t seem to be an end in sight for the iPhone, at least not anytime soon. At this point, the iPhone has entered the maturity-saturation stage of the product life cycle. Chart 1-2 show continuous growth for iPhones sold. Since then the iPhone has sold upwards of 1 billion units. During Its’ first quarter the iPhone sold 270,000 units, marking its’ territory in the introduction stage.
IPhone: The iPhone made its’ debut in the 3rd quarter of 2007, beginning its’ journey through the product life cycle. According to Chart 1-2 provided by we can see the quantity of units sold (in millions) for Apple Inc.’s iPads, iPhones, and iPods starting from the 1st quarter of 2006 to most recently the 3rd quarter of 2017.